NEW BRAND "YOUTH OF THE WATER"

We are pleased to introduce a new brand we will carry from this season.

“YOUTH OF THE WATER.”

The brand was founded by a designer who previously served as a pattern maker for JUNYA WATANABE MAN.

During trade show season, we are fortunate to receive invitations from many manufacturers.

As I handle sales on my own, there is no way I can attend every trade show I receive an invitation to. I prioritize trade shows for existing business partners and fit in time to visit new brands in between.

Among those, I prioritize visiting the trade shows of brands that have distinctive DM materials or have visited our store in person.

And it was the tag in the DM for YOUTH OF THE WATER that piqued my interest and led me to visit their trade show (lol). This is it ↓

When I first saw it at the trade show, it gave me the impression of being very clean and urban clothing.

The clothes have a balance that is not found in our store's lineup, and because the designer previously worked as a pattern maker, the shape when worn was also exceptionally beautiful.

The item that ultimately decided the order was this skipper hoodie.

By the way, this is the only new brand we will carry for 2025SS.

Our store has two floors, but it is by no means a large store, and if we add too many things, we won't be able to display them properly. I hope to continue operating on a small scale like this.

Please come and feel the actual product for yourself.

If you live in an area where there are no stores carrying it nearby, please also make use of our try-on service.

You can find the try-on service here.